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Communicating the Value of Engineering

Tuesday, May 08, 2018 1:29 PM | Anonymous

As the threat of AI is casting a shadow over traditional advisory professions, it’s more important than ever for engineers and other professionals to be able to clearly articulate and quantify their unique value proposition to their clients, colleagues, employees, supervisors, referral sources and general community to secure a sustainable competitive edge in the marketplace. 

This is often a daunting challenge for professionals, especially among our younger colleagues and Rising Leaders. Wendy Merrill, Chief Rainmaker of StrategyHorse Consulting Group, will engage our group in an interactive workshop/discussion on how to understand, define and communicate the value that each one of us provides both as individual professionals and representatives of our firms.

Improving the Business of Structural Engineering

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